Sunrisers celebrate the diversity that brings strength to the team, on and off the field, with new campaign for the 2024 season.
Sunrisers are delighted to announce their 2024 ‘Diversity is Strength’ campaign. Inspired by one of Sunrisers three core values, inclusive, the First Team will wear a unique leading arm patch throughout the upcoming season.
In addition to the leading arm patch, a summer long programme of engagement is planned, showcasing the many stories behind Sunrisers. Players and staff from across the club will be telling their stories, whilst the strength of the programmes run across our community will also be highlighted. The campaign will be brought to life across Sunrisers media channels and at matches across the region.
Speaking about the launch of the ‘Diversity is Strength’ campaign, Danni Warren, Regional Director of Women’s Cricket for Sunrisers said:
“We are incredibly proud of our diversity and how the experiences of every one of our players, staff, and partners, combine to make Sunrisers who we are. Those watching Sunrisers play over the last few years will have seen the embodiment of inclusivity, none more so than in the way the players support and enjoy each other’s successes.
To have this opportunity to publicly share something that means so much to us as an organisation, a team, and as individuals, is fantastic. We are passionate about using our platform and brand to foster environments and experiences that enable people to flourish, and this is the perfect way to do just this. We would like to thank ECB for their support in enabling us to wear our unique ‘Diversity is Strength’ logo for this coming season.”
The campaign will run throughout the summer, with content being uploaded to our social media channels over the coming weeks.
